Social networking is crucial in today’s marketing world and is an integral part of promoting your business. Being a personal trainer means you are in charge of your own marketing; Here are some tips:
Use Every Social Media Platform At Your Disposal
There are multiple social media marketing platforms that can help you reach more followers, fans, and new clientele. For example, creating a Facebook fan page for your business, which will help create a fan base that is highly interested in your personal training journey and your skills.
Similarly, it will only benefit your bottom line by creating pages across Twitter, Instagram, and Linkedin. This is because fans and possible clients that you can not reach through one platform, you will more likely reach through several other social media platforms.
Post To Your Social Media Pages Everyday
Once you have your social media marketing platforms set up make sure that you are posting daily, multiple times a day. Personal trainers know that self-promotion can be tough and time consuming, but building your brand is an important part of bringing in clients. Posting daily will help to increase traffic to your pages, which means increased views, likes, and followers.
Part of this aspect means mixing up your posts, like offering tips and recommendations as a personal trainer. This means you should include videos and photos. For example, sharing a weekly video of a workout or posting before and after photos of clients that you have helped. This social media marketing strategy helps increase the popularity of your pages because it showcases your professional skills and client successes.
As your social media marketing skills begin to grow, many personal trainers admit that creating online workout programs brings in more traffic. For instance, creating a 6 to 8 week workout program that your followers could try helps to build up trust and loyalty in your skills as a personal trainer. This is because folks that are able to try your program and actually get results are more likely to seek your services in the future.
Also, a great way to make your social media pages interactive is by allowing your followers to post as well. They can post their trials and tribulations as they implement your workout program. It is important to note that having a great response rate will strengthen their loyalty, so make sure you are answering questions and commenting on their success.
Offer Incentives in Bold Posts
One of the best ways to increase traffic to your social media pages is by offering discounts and deals on your personal training sessions. When you make these promotions, ensure that your posts are noticeable and straightforward. This means make your promotional posts bold, eye-catching, and crystal clear when it comes to what you are offering. It will help bring in new clients and provide more incentive for fans that were originally on the fence about reaching out to you.